Our business model is simple.

We offer trendy designs, outstanding quality, and affordable prices. Our hand picked inventory features stylish and distinctive eyeglass frames, and lens choices only available at independent eye care providers. Our business model is simple, focus on the patient, not the bottom line.

Our practice is dedicated to excellence in all aspects of comprehensive eye care. Providing a one-on-one approach to Optometry makes Dr. Joseph A. Carrock the vision care provider of choice in the Utica & New Hartford, NY area.